Working closely with the creative director to modernise the brand identity to reach out to overseas clientele. This was achieved by re-developing the website and building the social media following. 

Main objectives:
– Replatforming the website to be user-friendly and reflect the brand in a premium and engaging way. Working with a Shopify expert to build and implement new designs.
– Update the brand guidelines to reflect the company at that point.
– Launching TikTok and being the lead designer on content creation. Photographing and videoing content to be used on Instagram, TikTok and Facebook advertising.